SEO Best Practices For Your Website
Why Is SEO Important For Digital Marketing?
Search engine optimization (SEO) allows your website to be easily found online through the practice of increasing site speed, usability and function. SEO is a key player in the digital marketing industry. By creating an in-depth analysis and content planning for your website, our SEO framework ensures your business shows up online and is quickly discoverable by your audience. Some of the SEO best practices that we cover in this blog are essential steps to creating content that is easily understood by search engines. Why is this needed?
Online users often use search engines like Google or Yahoo to enter a search query. Essentially, they are looking for answers to solve a problem. Implementing SEO on your website as part of your digital marketing strategy increases the chances that your answer shows up in the search results, and answers your user’s question. And that is our goal! By successfully answering your audience’s search query, your business improves on:
Online visibility;
Brand awareness; and
Increase in conversions
We often hear that you should be optimizing your website for search engines. But that’s only half the equation. Your website needs to be optimized for your target audience, through valuable and relevant content. This allows search engines to crawl and understand your content online and deliver that content to your audience.
Overall, having a basic understanding of what SEO is, how it works with your business’s digital marketing strategy and how it impacts your website search rankings will benefit your business through online brand visibility.
Simplify Your SEO With These Best Practices
Don’t know where to start with SEO? We’ve got you covered. SEO can be simple - who would have thought? We’ve compiled a freebie for you as a guide to simplifying your SEO. Download our free SEO checklist and start using these best practices on your site!
Some SEO best practices include:
Choose 1 focus keyword/keyphrase per webpage
Use only one <h1> tag per page
Keep page titles under 60 characters
Reduce large image sizes
Have at least 1000 words for blog posts
These are only a few tips and SEO best practices.
Don’t forget to download our free SEO checklist!
Avoid Duplicate Content
If there’s one key takeaway from understanding how SEO impacts your website and what to avoid - it’s duplicate content. If you want your page to rank higher in the search results, you must have fresh and unique content. Duplicate content is a major issue for search engines. Essentially, duplicate content will hurt your rankings and search engines won’t know which page to suggest for your user.
So how can we avoid the duplicate content issue on your website? This is often a technical issue, which can easily be solved if you have someone maintaining your site. Set a routine to do a website cleanup or have an agency take care of the work for you. We simplify your SEO and ensure there’s no confusion for search engines to find your content online.
Final Thoughts
We strategically implement SEO into your digital marketing strategy, no matter what level of business you are at. If you’re looking for extra help showing up online, we offer SEO services and maintenance packages for your business.
SEO can help your business grow with long-term success. Through increased site speed, user experience, and functionality, we help you become more discoverable online and lead to more conversions. Ready to build your SEO framework with Media Shop Collective? Reach out to us or book a consultation today.