WHO WE ARE
Award-winning Marketing Leadership – Built for Small and Medium BusinessesWHY WE BUILT MEDIA SHOP COLLECTIVE
Because Small Businesses Deserve Big Marketing.
We founded Media Shop Collective with one purpose: to make professional marketing leadership accessible to Canadian businesses that are ready to grow but can’t support, or justify, a full-time marketing department.
After years of running campaigns, building brands, and leading marketing teams, we saw a clear gap: business owners were either managing everything themselves or juggling freelancers without strategy or accountability.
Media Shop Collective bridges that gap.
We bring executive-level strategy, design, and digital execution together under one roof - so you can focus on running your business while we focus on driving its growth.
Founder Message
When I started Media Shop Collective, it wasn’t about building an agency — it was about creating a solution for business owners who were doing it all themselves.
I saw great businesses with so much potential - not because they lacked passion or potential, but because they didn’t have access to experienced marketing leadership
MSC was built to change that. We combine strategy, design, and execution under one partnership, giving small and medium-sized businesses the expertise of a full marketing department - without the overhead of hiring one.
Today, as an internationally award-winning agency, we’re proud to help businesses across Western Canada and beyond find clarity, consistency, and real results through marketing that feels as invested in their success as they are.
If you’re ready to feel confident in your marketing again, you’re in the right place.
Erin Cassidy
Founder & CEO, Media Shop Collective
HOW WE WORKYOUR CMO + BUILT-IN MARKETING DEPARTMENT
With our flagship Get Marketing partnership, you gain access to an award-winning marketing department that functions like it’s part of your team, minus the overhead.
We integrate seamlessly into your business, offering:
A Fractional CMO to lead strategy and direction
A dedicated team for design, copywriting, SEO, and social execution
Monthly planning, performance tracking, and accountability
Optional collaboration with your existing in-house marketing staff
You get the clarity of leadership, the skill of a full team, and the results of a high-performing department for less than the cost of hiring one.
GROW WITH A PARTNER
START WITH A PROJECTNot ready for a full marketing partnership yet?
Our Projects give you the flexibility to begin where you need impact most - whether that’s brand identity, website design, or a marketing system that attracts new customers.
Every project is built with strategy first, ensuring your investment delivers long-term results and sets you up for success with future marketing campaigns.
AWARD-WINNING WORK.
REAL CLIENT TRANSFORMATION.From local service providers to national organizations, our clients have seen measurable growth through strategy-driven marketing.
65% increase in bookings for a local medi-spa in 3 months
Brand transformation for a national non-profit expanding its funding reach
Consistent SEO growth for Western Canadian service-based businesses
Proud recipients of three international marketing awards in 2025 for brand, website, and campaign excellence — we bring world-class standards to every client relationship.
THE MSC DIFFERENCE
Why Businesses Across Canada Choose MSCAWARD-WINNING STRATEGY + EXECUTION
Proven results backed by international recognition.
FRACTIONAL CMO LEADERSHIP
Executive strategy guiding every campaign.
COST-EFFECTIVE MARKETING DEPARTMENT
All the expertise, none of the overhead.
COLLABORITIVE PARTNERSHIP
We integrate with your existing team or lead from day one.
LOCAL EXPERTISE, NATIONAL REACH
Proudly based in Alberta, serving clients across Canada.
MARKETING THAT FEELS LIKE IT’S YOURS
Because It Is.At Media Shop Collective, we don’t just execute marketing — we lead it.
Our team becomes your team, your goals become our goals, and your growth becomes the measure of our success.
If you’re ready for marketing that’s strategic, collaborative, and built to scale — we’re ready to get started.
GET STARTED TODAY
Ready to take your brand to the next level? Fill out our New Client Inquiry form to book your consultation, share your goals, and explore how we can partner on marketing, branding, social media, web design, and more.