BRANDING
DONE RIGHTRooted in research and strategy, we create custom, timeless brands that stand out. Our branding services are a cornerstone of effective digital marketing, extending beyond surface-level aesthetics; we create compelling brand experiences that will connect with your audience on a deeper level. Whether you’re launching a new venture or seeking a strategic brand refresh to revitalize your existing presence, we’re not just designers, we’re brand strategists.
THE MSC BRANDING JOURNEY
From discovery to a cohesive brand experienceMedia Shop Collective starts every project with a conversation. We learn your brand story, what you stand for, and the problems you solve so we can build a brand strategy that truly connects. People support brands they relate to, so we focus on your values, mission, and what makes you different — then align that with your ideal customer to strengthen your market position.
If you’re considering a brand refresh, we also assess your current brand’s performance and fit with today’s customer expectations. This helps us determine if a refresh is needed and how to update it in a strategic, effective way.
BRAND STRATEGY
A brand identity is the face of your business. We create a visual system — primary logo, secondary logos, sub-marks, colour palette, and fonts — that works together to form a recognizable and memorable brand. Through discovery, we uncover your brand’s essence, vision, mission, and story, then build a visual identity with a clear face, voice, and personality that resonates with your ideal customers. Every element is chosen to reflect who you are.
For brand refresh projects, we modernize your identity while keeping the core of your existing brand. We update and refine elements carefully so the evolution feels seamless and maintains brand recognition.
BRAND IDENTITY
A brand may be intangible, but the way you make customers feel creates a powerful brand experience. By understanding your purpose and what motivates your customers, we position your brand identity as a visual cue that supports a consistent, on-brand connection at every touchpoint. From your website to social media, we build a cohesive experience that leaves a lasting impression.
For brand refresh projects, we update every touchpoint to reflect the new identity. This includes your website visuals, social media profiles, marketing materials, and all customer-facing elements — ensuring a consistent and impactful brand experience.
BRAND EXPERIENCE
WE DELIVER BRAND EXPERIENCE
WE DELIVER BRAND EXPERIENCE
OTHER SERVICES
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We all know a picture is worth a thousand words, but did you know that consumers are much more likely to trust, engage and convert when shown the people behind the business? Share your brand story with professional photography and videography for your website, social media, and other digital marketing efforts. Our in-house team can capture images and videos that encapsulate your brand values and evoke connection and action in your customers.
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Leveraging your brand identity and supporting quick marketing execution, we design customizable templates to streamline your every graphic need. Easily use these templates in Canva or Illustrator to create consistent and professional graphics for social media, websites, newsletters, and other brand collateral. Our brand kits also include a playbook for efficient social media management.
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Consistency is key. Brand collateral is an effective way to promote your business and provide your customer with a cohesive brand experience. Brand collateral includes but is not limited to: business cards, letterheads, envelopes, signage, packaging and promotional materials. By creating high quality collateral that is consistent, memorable, and targeted to your audience, you can effectively promote and build your business.
