CASE STUDYME 2 BE
Me2Be — a St. Albert and Edmonton‑area therapy practice dedicated to helping children and families feel seen, supported, and celebrated. They came to us at Media Shop Collective with strong brand copy and a desire to translate their compassionate, playful messaging into a website that felt warm, dynamic, and uniquely theirs.
THE PROJECT:
While Me2Be’s voice was clear and authentic, their online presence needed a visual lift to match. They wanted a look that communicated “quickness” and approachability — something that could carry their message through every page, while also supporting their core values of connection, playfulness, and growth.
Our goal: evolve their existing brand into a fully realized website experience using illustrations, warm colour palettes and expressive shapes that highlight their core themes — “discover,” “learn,” “grow” — and the collaborative nature of their therapy model.
OUR MARKETING SOLUTION:
WEB DESIGN
UX Website Creation, Addition of Illustrations
BRANDING
Versatile, Web Friendly Secondary-Logo
THE PROCESSWEB DESIGN
To bring Me2Be’s brand to life online, we created a site that was engaging, approachable, and reflective of their playful, child‑centred approach. We introduced bespoke illustrations to highlight their strength‑based philosophy, while a warm, energetic colour palette and fluid shapes conveyed movement and “quickness,” signaling progress and fun. Throughout the site, we applied a consistent visual language so that the brand’s messaging was not just in the copy but experienced in the look and feel of every page. The layout and user experience were carefully optimized to make the journey from exploring services to booking an appointment seamless and intuitive.
BRANDING
As part of the website redesign, we refined Me2Be’s visual identity by creating a secondary logo that was simplified and minimized for digital use. This version of the logo was designed to be clean and versatile, making it ideal for the site’s navigation and other compact applications, while still maintaining the warmth and personality of their primary branding. By streamlining the logo, we ensured clarity and consistency across the website without losing the friendly, approachable character that defines Me2Be.
THE RESULTSMedia Shop Collective helped Me2Be translate their compassionate, family-focused approach into a warm and cohesive online presence. The refreshed website now captures the heart of their work — playful, supportive, and rooted in growth — through inviting visuals, expressive shapes, and clear, intuitive navigation. Families visiting the site can easily explore services, learn about the team, and take the next step toward booking with confidence.
The simplified secondary logo and consistent design language bring a polished professionalism to the brand while keeping its quirky, welcoming spirit intact. Together, these updates strengthened Me2Be’s visual identity, enhanced user experience, and created a digital space that truly reflects who they are and the meaningful work they do every day.