Multi-Minded DIGITAL MARKETING

We are passionate marketers seeking passionate brand partners who enjoy great ideas, creative solutions and brand growth!

 

WHAT MAKES us a COLLECTIVE?

We are a strategy-first agency, meaning we spend the time to get to know your brand, your audience and your purposeful growth to create meaningful and life-long connects with your audience. Marketing is our passion and growth is our game.

After almost a decade in business, we’ve had the privilege of helping hundreds of local and national brands improve their digital marketing, grow their audiences, and increase their revenues. Our partners’ success is our greatest reward.

Fall in love with your brand again, with Media Shop Collective.

OUR PROCESS

Step 1
DISCOVERY CALL

We want to get you noticed! This starts with a conversation to best understand your brand story, the people you serve and your long-term purpose so we can make that happen!

Step 2
IDEATION

Our collective of designers, digital marketers, and content creators audit all aspects of your marketing, providing a clear view of your current positioning, areas for growth, and unexplored opportunities.

Step 3
STRATEGY

With your goals in mind, our team creates a strategy that clearly identifies your brand story, key messages, target audience, and tactics for continued growth and success.

Step 4
MARKETING MAGIC

Rooted in research, strategy, and a deep understanding of your business, we are able to create impactful marketing that delivers real results for your business.

It all starts with a conversation

FALL IN LOVE WITH YOUR BRAND

💕

FALL IN LOVE WITH YOUR BRAND 💕

 
 

THE VISION

What’s better than one brilliant mind? Well multiple, of course! The multi-minded approach, as we like to call it, and it’s POWERFUL!

The vision, lead by founder Erin Cassidy, was to bring the brightest and most talented minds in the industry into a creative collective, providing our agency partners with experience, skill and passion all under one roof.

Our TEAM

Erin Cassidy

CEO AND FOUNDER

The Media Shop Collective is a female-founded and run, full-service design and digital marketing agency located in Central Alberta. Our founder, Erin Cassidy, envisioned The Media Shop Collective as an open space for creative minds to come together in order to help other businesses thrive.

With 10+ years of experience working in mainstream media, selling advertising and providing marketing consults, Erin made a switch after realizing the power of digital marketing. She opened Media Shop Collective with a desire to help other businesses find their way with well-researched strategies, inspired branding, and impactful marketing.

Now, Erin leads a team of digital marketers, strategists, creators, and designers in empowering businesses to achieve success through branding, digital marketing, and website design. It is through building relationships, guiding strategies, and providing unparalleled advice, that Erin thrives.

Callan Kitteringham

CREATIVE DIRECTOR

With a Bachelor of Graphic Design from Grant MacEwan University, Callan loves building brands and helping businesses bring their visions to life. Callan is a visual storyteller, passionate about branding, publication design, and lifestyle photography.

As our photographer/videographer, she provides high-quality and on-brand content for our agency partners to share on social media and their websites. Callan takes pride in implementing brand identities that showcase a business’s brand story and values and using design thinking to come up with creative solutions for our agency partners.

Peyton Erickson

GRAPHIC DESIGNER

Peyton holds a Bachelor of Applied Arts and Design from Medicine Hat College and previously acquired a diploma in Architectural Technologies from NAIT. Holding a diploma in Architectural Technologies, Peyton brings a unique perspective to her design work, combining technical precision with artistic flair. She is a skilled graphic designer and has a knack for creating eye-catching visuals.

Peyton is dedicated to delivering effective brand designs and social media content that meet client needs while staying updated with industry trends. With a keen ability to problem-solve, she thrives on challenges, developing innovative design solutions. She’s passionate about her craft and committed to producing high-quality work.

Georgia Inverarity

MARKETING INTERN

Georgia is our marketing intern at MSC. Armed with a fresh Bachelor of Commerce degree with a major in marketing from MacEwan University, she has officially kicked off her professional journey here at Media Shop.


Her academic background has equipped her with a solid foundation in marketing principles, while her personal passion for content writing and social media marketing fuels her creative approach to challenges. Georgia is not just about following the latest trends; she has a keen eye for identifying how these trends can be leveraged to create engaging and impactful marketing strategies.

 
 
 

OUR WORK

Check out our AMAZING AGENCY PARTNERS