What a ‘Built-In Marketing Department’ Actually Does (And Why It Works So Well)
A built-in marketing department is the ultimate competitive advantage for small and mid-sized businesses. Stick with us as we share what it is, why it works, and how it drives long-term growth.
Marketing has changed more in the last 3 years than in the last 20.
Customers behave differently.
Google behaves differently.
Social media behaves differently.
Expectations are higher than ever.
Which is why small and medium-sized businesses need more support than one person, or one freelancer, can provide.
Enter: ‘Get Marketing’- Your Built-In Marketing Department
We know this may feel too good to be true, but you really do receive everything below within scope of a ‘Get Marketing’ partnership!
1. Strategy First: The CMO Role
Most agencies start with deliverables. We start with strategy.
This includes:
positioning
competitive research
customer insights
offer structure
quarterly planning
growth goals
benchmarks
reporting
This is the role most small businesses are missing but need the most.
2. Content That Demonstrates Expertise
Your business doesn’t need more posts, it needs content that communicates:
your authority
your process
your value
your results
your key differentiators
We build a content plan that positions you as the leader in your industry.
3. Full Execution (No More Micromanaging)
Your CMO leadership + full service marketing team deliver the following, when you need it, as you need it.
copywriting
video editing
design
email marketing
website updates
SEO improvements
analytics
ads management
social scheduling
We implement everything, allowing you to focus where it matters most: guiding the business.
4. Lead Generation & Funnels
Posting is not a funnel. We build full systems including:
landing pages
offers
lead magnets
nurture sequences
retargeting ads
email workflows
PLUS- internal audit of sales process with recommendations to further align brand experience
This is where your growth becomes predictable.
5. Monthly & Quarterly Campaigns
Our campaigns are aligned with:
your revenue goals
your seasonal peaks
your offers
your audience needs
industry trends
Most importantly: We monitor what works, optimize fast, and double down on winners.
Why The ‘Get Marketing’ Model Works So Well
Because you’re no longer managing…
6 freelancers
20 tools
12 marketing tasks
scattered plans
inconsistent content
Instead, you get: One partner. One system. One cohesive strategy. All designed to grow your business.
Thinking About Partnering With MSC?
You’re in the right place.
👉 Book a Discovery Call
👉 Explore Get Marketing
👉 Join our Weekly Business Growth Email