Social Media & Branding Agency
 
 
 
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TIPS to Level Up Your Game

 
 
 
 
 
“Marketing is no longer about the stuff you make, but the stories you tell.”
 
 
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Follow Erin @mediashopcollective on Instagram

We've been working with so many amazing agency partners behind the scenes, and we're so excited to be sharing their shiny new brands and websites soon! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the meantime, we thought we'd share a little sneak peek at our process of designing a hand lettered logo from start to finish. We love hand lettered logos because they are completely unique, drawn from scratch rather than using a font, and are perfect for a brand that needs a touch of whimsy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Each hand lettered logo starts as a hand drawn sketch, which is then imported into Illustrator and vectorized. Then comes the detailed work, making sure each letter is perfect. Finally, we add colour and any additional text to the logo. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We absolutely love the custom touch that a hand lettered logo can bring to a brand! • • • • • #mediashopcollective #brandingagency #socialmediaagency #whatwereworkingonwednesday #marketingstragegist #yegmarketing #collaboration #logodesign #handlettering #handletteredlogo #customlogo #designservices #custombranding #custombranddesign
Back in the day, when a post’s life cycle only lasted about a day, I used to run a “Team Tuesday” series for one of our agency partners. Since it’s been a hot minute, if ever, since I introduced my brilliant team, I was inspired to do a little Team Tuesday for Media Shop Collective. Starting at the bottom of the stairs, meet Alyssa, our Lead Digital Marketer and awe-inspiring Digital Ad wizard. Next up, @michellekirschcreative brings such clarity as one of our incredible brand/ website designers and social media content creators. Katie, our social media engagement coordinator brings growth and conversation to our agency partners’ social platforms. Deirdre, who came from the wild world of Radio Creative, brings incredible authenticity and inspiration to our agency partners’ social content. @lindsaycreates.ca’s thoughtful approach to each and every design project provides our agency partners with powerful and strong branding, websites and marketing material. And I’m just hanging out on the top step, so grateful to work with and learn from the most incredibly talented and professional designers, writers and digital marketers in the business! 📸 location: @alvesdevelopment @dreamhomelottery • • • • • #mediashopcollective #brandingagency #socialmediaagency #teamtuesday #marketingstragegist #yegmarketing #collaboration #websitedesign #professionalwriter #communitybuilder #designservices #intro #meetmediashopcollective
Here’s a sneak peek at a recent branding project @lindsaycreates.ca and I worked on with awesome local business, @orsoelectric Did you know Orso is Italian and means bear? After some in-depth research and strategy, we just had to incorporate the imagery in the logo. Don’t even get me started on that amazing gold detail. 👌 Swipe to check out the other pieces of the brand assets, included in every branding package we create. It’s so important to see the extensions of how a logo will look on swag, social, website etc. Looking forward to launching www.orsoelectric.com in the next few days!!! • • • • #mediashopcollective #brandingagency #logodesign #websitedesign #brandingextensions #stalbert
Whew! Are you feeling the fresh burst of energy Spring brings? It’s the best, right? Taking a few minutes to catch my breath between meetings and feeling so grateful for the incredible agency partners we are working with. My morning was filled with strategy meetings on some really exciting projects and now I’m off to art direct a branding photo shoot for one of our B2B clients and the new website we’re building for them. • • • • #mediashopcollective #brandingagency #marketingstragegist #brandphotography #artdirection #carselfies