Social Media & Branding Agency
 
 
 
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TIPS to Level Up Your Game

 
 
 
 
 
“Marketing is no longer about the stuff you make, but the stories you tell.”
 
 
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Follow Erin @mediashopcollective on Instagram

“He who fails to plan, plans to fail.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Winston Churchill⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you have a social media strategy? Or are you just winging it?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Hey, no judgement here. We’ve seen it all, and quite frankly, in the early days of social, we’ve done it all.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Social media provides an amazing opportunity to feature your brand story, showcase the work you do, build relationships and start conversations. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If your social feed isn’t hitting the mark, don’t feel bad -- strategy takes time! And time is something most small business owners don’t have much of! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We are here to help, sharing a few simple ways we create content to support your strategy development.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Set aside a few hours each month to focus exclusively on your social content.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Be clear about your brand voice, values and communications for the month.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Map out your post frequency and your posting categories. Each category will shine back to a component of your business.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. Say what you mean and mean what you say: with your intention in check write out your content, unfiltered. You will go back after to edit, but get that copy on the screen first.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5. Source compelling photos that reflect your brand and edit if necessary.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 6. Use a scheduling app with a visual grid like Planoly, or even a Google Doc grid to place your images and copy so you can see how it will all flow together.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 7. Implement a Hashtag Strategy: add your well researched hashtags that hit both popular and hyper niche categories. Be sure to use fresh hashtag combinations-- do not copy paste the same combination to every single post-- to avoid being flagged.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 8. Schedule the month but DON’T FORGET about it. It’s important to check in and engage with your followers.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We hope these tips help you feel more confident when it comes to planning your social media strategy!
There is a story (quite possibly an urban legend!) that speaks to the time Henry Ford called on Nikola Tesla to identify the cause of a mechanical difficulty in one of his factories. A difficulty that had gone unsolved by Ford’s group of engineers.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Tesla investigated the problem, walked up a wall of boilerplates and made a small X on one of the plates, indicating it needed repair.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ford was thrilled to have the issue finally solved and asked Tesla to send him an invoice.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Later, he was shocked to receive an invoice for $10,000 and asked that Tesla provide a breakdown for what he felt was just a few minutes of work listed on the invoice.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ford soon received a revised invoice with the following breakdown:⠀⠀⠀⠀⠀⠀⠀⠀⠀ $1 for marking an X,⠀⠀⠀⠀⠀⠀⠀⠀⠀ $9,999 for knowing where to put the X.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The ability to make solving problems and providing effective solutions look easy doesn’t discredit the level of difficulty, it affirms the level of expertise.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It takes years of hard work, education and experience to be able to solve a problem in just a few minutes.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is the value of a solution? If that solution could change your business, it’s worth investing in an expert!⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mediashopcollective ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #thedifference ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #investinexperts⠀⠀⠀⠀⠀⠀⠀⠀⠀ #digitalagency ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #brandingagency ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #socialmediaagency ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #graphicdesign ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #seo ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #keywordstrategy ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #stalbert ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #yegbusiness
One of our favorite things to do is take inspiration from how big brands change and adapt over time. It’s fascinating to see the changes and trends in logo design over the decades. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ One big theme that we’ve noticed (and we’re sure you can spot it too) is how most brands have moved towards a more simplified logo. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We’re not seeing any cluttered logos in those final modern versions! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We know it can be challenging to choose a simple, clean logo when you want that logo to convey meaning and depth. BUT it’s important to remember what a logo’s job is: to be a unique, easy-to-identify marker for your brand. The logo speaks to what your business stands for, but it doesn’t have to be literal. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s also important to remember that logos need to be simple and clean enough to work in reverse, to be used as an icon, and to be readable in both large and small scale. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You only have a couple of seconds to make an impression with your logo, so make sure it’s a good one! • • • • • #mediashopcollective #thedifference #digitalagency #brandingagency #socialmediaagency #graphicdesign #logodesign #designtrends #seo #keywordstrategy #stalbert #yegbusiness
I am a big believer in investing in training/education and learning from industry leaders. To be the best, you’ve got to learn from the best. This past spring I attended an incredible media conference for the second year in a row and spent two days learning from today’s most powerful social media influencers. Spending a few minutes chatting all things social with @mari_smith was definitely a highlight of the trip. These experiences allow me to ensure Media Shop Collective’s digital game and the deliverables we provide our agency partners master level!! • • • • • #mediashopcollective #thedifference #digitalagency #brandingagency #socialmediaagency #graphicdesign #seo #keywordstrategy #stalbert #yegbusiness